If you follow Jon Moore on social media, you will definitely be reminded of Roger Ver during the first half of the decade. The New Jersey BTC and LTC advocate is passionate about his work, and convinced that crypto will change the world for the better. Furthermore, his views on money seem to be Keynesian, and he is partly responsible for the #PayWithLitecoin movement on Twitter.
The main difference between Jon Moore and Roger Ver is that the former is not a fan of big institutions and wants to help the regular folks acquire wealth and discover the properties of quick, liquid, and sound money, while the latter is much more interested in bringing top-down adoption. Mr. Moore is all about creating a grassroots movement, and the role fits him like a glove – especially by virtue of his previous experiences with credit card companies and other institutions of traditional finance.
We’ve already given praise to Mr. Moore in the article about Litecoin’s 7th anniversary. However, this time we’ve managed to talk to him and learn more about his views on BTC, LTC, and his restless promotion of crypto as a mean of payment. In this first part of the interview, you will get to learn more about the energetic Litecoin activism of Jon Moore. You will find a full transcript below.
Jon Moore Interview transcript:
Vlad Costea: Hello and welcome to another Crypto Insider interview! I am Vlad and today I am speaking to Jon Moore, whom I have met at the Litecoin Foundation, and he is one of my heroes because he does all this grassroots work and he goes to all sort of places and convinces them to adopt Bitcoin and Litecoin. And unlike a lot of public speakers who convince maybe bankers or fintech people to invest in cryptocurrencies, he actually speaks to regular folks who have small businesses and they more or less accept to take payments in Bitcoin and Litecoin which is huge and this is the kind of adoption that we should be having and I am happy to have you today Jon.
Jon Moore: Awesome, thanks a lot for having me on.
Vlad Costea: So, I see a lot of activity on your Twitter feed, I see that you go to all sort of places, you convince them to accept Bitcoin and Litecoin and often times I just watch you and I wonder, what is your success rate? I mean, how often do you find people who are enthusiastic about cryptocurrencies and do you actually have roadblocks or difficulties in explaining to people why they should be accepting them? Or do you get rejections often?
Jon Moore: Yes. So, just like anything that you are offering to the public, you do get a lot of rejection. It doesn’t matter if it’s cryptocurrency, if it’s a new form of payment for a credit card system, it doesn’t matter, I used to sell coffee… I mean, no matter what the product is, you get a lot of rejection. However, I try to focus on the businesses that I think would be interested in accepting it, and I have kind of an insider’s interview on it, because I am offering regular payments to them, I am setting up their credit card systems a lot of times. So, it’s kind of easy to then transition into saying “Hey, how about accepting Bitcoin and Litecoin for payment?”
Like you said, on Twitter I get people interested in it, I get people that want to accept it, I have a long list of people that I am going to be meeting with in the upcoming weeks that I am going to be bringing onboard to accept it. So, it’s exciting, I say focus on the people that are interested and don’t focus on the people that have no interest, that’s my best advice to everybody.
Vlad Costea: But how can you draw the line and say this business is going to be interested and that other one might be skeptical?
Jon Moore: You know; I guess I kind of feel the business out. I do focus on a lot of online businesses, so businesses that sell items, like e-Commerce websites. Even though a lot of the videos I post on Twitter are restaurants and stuff, the restaurants are cool because they are more seen by the public. But it’s trying to get business owners that are more open-minded, I try to go after restaurants owners that kind of need more high-tech stuff, and if somebody wants to use one of my clover systems, I tell them ”Hey, great, I am happy to help you out with the Clover, we want you to enable Litecoin payments on it”, and I show them how to enable Litecoin in it, I explain the benefits of it.
People, when they understand what it is, they want to accept it, because they realize it’s a more secure form of money, it’s lower fees, it’s peer-to-peer, so once people get their heads around it, people are excited to be getting Litecoin into the business which is awesome. That’s what I am after, you know.
Vlad Costea: But has this bear market been an impediment or has it made people less willing to accept cryptocurrencies just because they hear bad news about the price?
Jon Moore: So, I don’t have that in my mind when I go out there to promote to the public. In other words, we are both very into the cryptocurrencies: we both track the price, we know exactly when Bitcoin hit 19,000 and what it’s at today. The public doesn’t know this stuff, they have heard about it before. Most people, some people haven’t even heard of Bitcoin and Litecoin, I go in and say “Have you heard of Bitcoin?” and they just look at me and say “No”.
So, they are not price-focused like we are, and I just focus on its properties as a good payment network and a good currency, so I am not trying to convince people to invest in it. I tell people “Look, I want you to use it for a payment and like it, then if you want to invest in it, go ahead, but I am not an investment specialist, that’s not my forte”. So, we are dealing with different payments, it is a non-issue, one issue probably would be now for payments, when the price is dropping, not a lot of people want to spend the Litecoin or Bitcoin, they want to wait till it goes up in price, which is fine.
I just tell the businesses “Look, set up now, we will start promoting that you accept Bitcoin and Litecoin for payment and that way when the price does move up, you could be amidst people’s list of businesses that they want to spend their Litecoin and Bitcoin at”. So, they are basically getting ready now for the next bull run. They have everything in place to be our merchant, that’s accepting this as a form of payment. So I am excited about it, the price doesn’t stop me at all, it doesn’t deter me, it just affects my own investments, but that’s alright.
Vlad Costea: But do these businesses accept to take cryptocurrencies directly in their wallet or do they use some kind of payment processor?
Jon Moore: It’s really up to what the owner of the business wants. So, generally, a larger business is going to want to use a payment processor that converts it in the US dollar, which is fine, we will set that up for them, they don’t have to lift a finger. Behind the scenes, it converts it in the gateway that we setup. But most of the restaurants, we just use… we cut the payment processor out completely, and we just go wallet to wallet, we say at the restaurant “Hey, if you want to convert at the end of the night, when you are closing out the restaurant, send this stuff to your Coinbase account, your Abra account, or any type of exchange account they have set up, and sell.”
A lot of these restaurants that we do get to accept it, they kind of start looking at my Twitter and they kind of get into it, a lot of them say to me “Jon, I want to keep the Litecoin, especially at these prices right now”, they would say, they are going to run up some, and then they are going to plan on selling it. So, truly, we can set it up however they want, it’s very versatile form of payment, very liquid, so you can… I tell people, you have 3 options when you get Litecoin as a payment, you can deposit it, which means send the money right to your bank account, by converting it, you can turn around and spend the Litecoin, so there’s vendor set up that sell products these businesses need, just keep the money in the Litecoin network and crypto-community.
I am one of them, I sell paper for printers for restaurants, every restaurant uses this type of paper so you get Litecoin or Bitcoin as a means of payment, turn around and spend it with me and I beat everybody’s prices by at least 10% on the internet, I actually save money by doing it, and then the third option, some people I tell, just HODL, you don’t want to convert the money right away, you don’t want to spend it, just put it into a secure wallet, and HODL the coin for a later date and time. So, it’s up to the user what they do with it.