Stephen Silver Fine Jewelry’s flagship location shares an address on Sand Hill Road with a dense concentration of Silicon Valley venture capital firms, where office space is among the most expensive in the country. Given that its neighbors have funded Microsoft, Amazon, Facebook and Instagram, it’s fitting that the 38-year-old purveyor of fine gems and watches has adopted a startup ethos that is quick to adopt “disruptive” technologies.
While the potential for most luxury brands to transact in crypto resides largely in the hypothetical, the bitcoin business for this Silicon Valley boutique has gone gangbusters by appealing to customers eager to translate their volatile crypto assets into tangible goods that will withstand for generations.
Customers who pay with cryptocurrency tend to be big spenders, said company CEO
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