“Dr. Z” wants you to sell your data. Alex Zhavoronkov, an expert of aging and biomedicine and the CEO of Insilico Medicine, plans to use the same blockchain-based technologies that underpin the cryptocurrency bitcoin to place medical information back in the hands of consumers.
It’s a bold pitch, but instead of people giving their personal data to Facebook for free and companies paying the social network to get that information, Zhavoronkov wants to cut out the intermediaries and let people choose who gets their information and at what cost.
“Right now, most of the human data is used for advertising, to target you as a consumer,” Zhavoronkov tells Inverse. “Healthcare is very different. If I could sell you a product which gives you great mood for a week without any side effects… it’s a completely different kind of economy and it’s much more altruistic.”
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