Source: ejinsight.com

Bitcoin prices hit a new record following a five-day surge that saw the digital currency move past the US$7,000 level.


The cyber-currency got its latest impetus amid reports that e-commerce giant Amazon.com has registered a trio of new cryptocurrency-related domains. 


Amazon registered the domain names amazonethereum.com, amazoncryptocurrency.com, and amazoncryptocurrencies.com on Oct. 31, according to trade publication DomainNameWire.


News of the registrations sparked speculation that the world’s largest online retailer could accept digital currencies as payments, or perhaps create its own versions. 


The company has not made an announcement regarding the reason for the registrations.


Amazon Pay’s Vice President Patrick Gauthier told CNBC last month that Amazon had no plans to accept cryptocurrency because there hasn’t been much demand yet.


It is possible that Amazon may have undertaken some domain registrations simply to protect its brand name.


There had been some rumors of Amazon eventually accepting cryptocurrencies, like bitcoin, but the company has never acknowledged these plans, CNBC noted.


Last month, a rumor began circulating that suggested that Amazon would soon announce plans to begin accepting bitcoin. The rumors quickly drove up the digital currency’s price.


According to Coindesk, Amazon signed up for the domain “amazonbitcoin.com” in 2013, which now redirects to Amazon’s main page.


Some observers believe the firm could be seeking to avoid confusion between cryptocurrencies and Amazon Coin, a virtual currency introduced in 2013 that serves as an online payment method for customers.


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