The Mirror (UK) have today posted an article that discusses Lord Alan Sugar outrage at his photo being used to promote a Bitcoin scam.
Check out the article in question for yourself, here- https://www.mirror.co.uk/news/uk-news/lord-alan-sugar-brands-bitcoin-12546355
Fake/False celebrity endorsement is of course a common tactic used by crypto-scammers. Moreover, its most common for ‘finance’ celebrities such as Lord Sugar, Martin Lewis, Deborah Meaden etc to be used to ‘front’ these scams.
It’s obvious why scammers are using these tactics.