Björk is giving away free cryptocurrency with her next album, it was revealed on Thursday. Fans that purchase “Utopia” will receive 100 Audiocoins alongside their purchase, in a collaboration with British blockchain startup Blockpool.
“People have done things with crypto and artists before, but this is the first time a global artist has done anything like this,” Blockpool CEO Kevin Bacon told Musically. “While it will be interesting to see how the crypto community responds to this, Utopia is also a gateway for people to go into crypto for the first time. Björk is the best artist in the world we could imagine doing this.”
Read More... Bjork is Giving Away Cryptocurrency to Who Buys Her New Album